This client recently launched their EMEA edition and needed a landing page to help target new subscribers. It was important that the page maintained the existing look and feel of the brand and tied in seamlessly with their existing website. The page also needed to be designed to help maximise conversions.
This concept combines a look and feel consistent with the company's branding with a number of conversion techniques. In particular, the use of contrast and encapsulation help draw the user towards both the headline and the call to action to purchase a subscription. Concept 1 is optimised for conversions but concept 2 is more consistent with their branding.