This client thought their existing website was cluttered and confusing to use. Important information such as opening hours and contact details were difficult to find. The client also felt the existing design was too dark and wanted something brighter and airier to match the atmosphere of the gym space itself.
This concept uses restraint when it comes to colour to give a sense of cleanliness and space, contrasted with bright photography to create visual interest. The layout follows a simple block structure helping to create clarity. This also helps to differentiate the different types of content, aiding the user in navigating around the page and the site.